Monday, March 5, 2012
Don't Be That Guy
Right out of college 3 buddies and I came up with an idea for a novelty clothing line called "Don't Be That Guy". The whole thing was based on a picture I took of one of my friends (and now new business partner) projectile vomiting in the backyard of a college party. The idea was to silk-screen that picture on to a bunch of T-shirts with the caption "Don't Be That Guy" written underneath it. Awesome right?
So we pooled our money together, ordered 100 shirts and then started thinking about how big of a boat we wanted to buy with the profits. Unfortunately for us back in 1999 the internet wasn't what it is today, and trying to sell the shirts by hand in the streets of PB wasn't as easy as we thought it would be. We probably sold about 30 in a year and half and then just gave up.
The reason I mention it is that I'm thinking about bringing the company back with a mid-30's slant. Our first shirt, a picture of some poor bastard ironing his jeans. You definitely don't want to be that guy.